Fortescue Future Industries
Who the F if FFI? They make a product called Green Hydrogen. Put simply, it’s the only energy source that can maintain the World’s energy requirements without killing the planet because it is carbon neutral.
But how can a major, corporate company connect to youth culture in a way that's not try hard and still allows the science to be celebrated? They needed to start looking, talking and behaving like the kind of organisation youth culture can relate to, understand and ultimately champion. An organisation with optimism for the future of the planet, the urgency to make change happen and the attitude to stand up to the fossil fuel industry to make them obsolete.
This major brand refresh aimed to do just that by turning a dry corporate into an impatient climate activist with the financial backing and infrastructure to actually change the world for the better.
And to communicate the mission of the fresh new FFI, we partnered with Adult Swim. Because who better to launch and explain the science behind this carbon neutral energy source than the world's most famous scientist - Rick Sanchez.
Rick & Morty launch content
Live activations in Chicago and online launch activity.
Branding refresh
