The fear of reading aloud and failing is proven to inhibit literacy amongst children. Over the last 4 years, the number of children reading for pleasure has declined by 10%, with home learning resulting in a decrease in practice reading aloud and confidence.
In partnership with Professor Nancy Gee, author of ‘The Child Animal Bond’, and Educational Psychologist Dr Emma Woodward, Pedigree has developed a reading programme called Dogphonics. It’s aim: to help boost the confidence and literacy of children.
The programme consists of 5 books, specifically designed to be read to a good listener, someone who’s extremely patient, full of love and never judgemental. A dog.
Created at Colenso BBDO for Pedigree New Zealand, Dogphonics is now being rolled out across the US.
Written by Levi Slavin and Rob Graves, my role was Creative Director, Designer and Illustrator.
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